Social media one of the largest public engagement platform, it has penetrated more then 3.5 billion of the population of the world, which is nearly to the half of the world's population. They way people are using it right now, it likely to reach every people irrespective of there place.
As coin always has two face, same as in case of social media, It is impacting the individual in both ways, in some side is doing benefit but on the other hand it has making individual more dependent and adding more complexity to there life. It has impacted nearly all the fields, the people, organisation, who are understanding it carefully and using it in a positive way are growing, and those who are taking it just for fun and spending their time and money just due to satisfy their emotions are losing the way of their life and making it complex.
There are various social media platforms like Facebook, twitter, snapchat, Instagram, YouTube bettering and developing there algorithm in every way. You can find the a new update from these platforms every week, which engage the user more and make them curious to try these new features.
Reports and analysis says that the rate of increment of using social media is growing every year with a very significant speed. Taking the example of most used social media tool Facebook, which originally was developed to facilitate the communication between distant people and also people belongs to certain organisation or area can meet up at a common place without being physically present there. But as the time grows and Mr. Mark Zuckerbarg the founder of Facebook realise the potential of the tool he has created, he start updating Facebook, slowly it changes into sharing pictures and videos, liking them and also texting personally. In between lot of new social media tools start taking their heads out by introducing new features and ideas.. As the people slowly start understanding what they can really do with this platforms, the users on social media start increasing and taking it to another level.
Social media tools nowadays are full of new features and functions, that if someone enter into any of social media tool, he/she has lot of ways to entertain him/her-self. Recently, in India a social media tool named Tik-Tok has covered a lot of market due to it's attractive feature of making a short video with music at background and uploading it to the platform. As it getting famous, tik tok start paying the influences and encourage them to make more, so that people will use their tool.
The use of social media tools is increased is because they are making themselves more general, so that everyone can use them. whether an individual or any organisation. A individual can use social media tools for entertaining, education, conversation, where as in corporate world these tools can be used for their brand promotion and selling their products, marketing and it also play a great role in politics, as the politicians use it as a sword for their promotion and to win the elections.
As coin always has two face, same as in case of social media, It is impacting the individual in both ways, in some side is doing benefit but on the other hand it has making individual more dependent and adding more complexity to there life. It has impacted nearly all the fields, the people, organisation, who are understanding it carefully and using it in a positive way are growing, and those who are taking it just for fun and spending their time and money just due to satisfy their emotions are losing the way of their life and making it complex.
There are various social media platforms like Facebook, twitter, snapchat, Instagram, YouTube bettering and developing there algorithm in every way. You can find the a new update from these platforms every week, which engage the user more and make them curious to try these new features.
Reports and analysis says that the rate of increment of using social media is growing every year with a very significant speed. Taking the example of most used social media tool Facebook, which originally was developed to facilitate the communication between distant people and also people belongs to certain organisation or area can meet up at a common place without being physically present there. But as the time grows and Mr. Mark Zuckerbarg the founder of Facebook realise the potential of the tool he has created, he start updating Facebook, slowly it changes into sharing pictures and videos, liking them and also texting personally. In between lot of new social media tools start taking their heads out by introducing new features and ideas.. As the people slowly start understanding what they can really do with this platforms, the users on social media start increasing and taking it to another level.
Social media tools nowadays are full of new features and functions, that if someone enter into any of social media tool, he/she has lot of ways to entertain him/her-self. Recently, in India a social media tool named Tik-Tok has covered a lot of market due to it's attractive feature of making a short video with music at background and uploading it to the platform. As it getting famous, tik tok start paying the influences and encourage them to make more, so that people will use their tool.
The use of social media tools is increased is because they are making themselves more general, so that everyone can use them. whether an individual or any organisation. A individual can use social media tools for entertaining, education, conversation, where as in corporate world these tools can be used for their brand promotion and selling their products, marketing and it also play a great role in politics, as the politicians use it as a sword for their promotion and to win the elections.
Use of social media by Age group:-
As in the above statistics you can see the popularity of social media is more in adults and teens about 93% of the teens and 93% young adults.
Social media tools analysis:-
Country wise analysis of social media popularity:-
Social media in corporate world:-
Corporate using social media as their major platform for marketing and sales. By promoting their product through social media and reaching to no. of customers or we can say targeted audience.
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